If you’ve ever felt like your business is a mess, you’re not growing fast enough, you’re not taking home as much profit as you should be, and you wish everything was just simpler, then this is the most important message you’ll ever read.
Here’s why:
There’s this great quote from the book Clockwork that I absolutely love:
“Growing a company is very different from scaling it. Most businesses grow. Very few scale. You grow a business by doing more to get more. You scale a business by doing less to get more. There are very different orientations. Extremely different.”
- Mike Michalowicz, Clockwork (Revised & Expanded)
I bet you’ve fallen into this trap.
You started a business so you could have freedom. Except now you’re working 50+ hours a week and it feels like everything might implode if you take your foot off the gas.
You started a business because you didn’t want to be like your “normie” friends who all took “the blue pill.” They all went to college, got a good, safe job. And they all seem to be doing better than you. Health insurance, stock options, bonuses, PTO, perks, work life balance. They’re not taking their work home with them. Their minds aren’t focused on “business” all weekend when they’re playing with their kids. Did you make a mistake? Sometimes you wish everything was easier.
You started a business because you wanted to help people. Yet you’re so disconnected from the work you want to do because you’ve added so many layers of complexity, you don’t know your ass from your elbow anymore. It seems like the only way to grow and get space is to hire even more agencies, more team members, and build even more funnels (and hope and pray they actually work this time!)... all while you’re watching what little profit you have evaporate.
What if it didn’t have to be this way?
What if you could make all the sales you needed each month to be happy?
What if you didn’t need a huge team and layers of management just to do the work you want to do?
What if you didn’t need some insanely complicated marketing funnel.
What if you could just write one email a day… make a bunch of sales… and then log off for the rest of the day?
Well…
The funny thing is…
I was talking with a successful business owner a while back. He has a big team that helps him run his 8-figure business.
I was telling him about how my business operates:
Sometimes I’ll send some voice memos to my consulting clients. Sometimes I might work on a new product I’m building. Sometimes I might call a few of my friends to shoot the shit about business. Sometimes I’ll take my kids to the park, or the arcade, or the pool, or just play in the backyard.
I work a part time schedule. And my business makes 7-figures/year. My list has only 12,958 subscribers. Not a big list, compared to all the other business owners in my space with 50,000 - 100,000+ subs.
This business owner told me: “I remember when my business used to be that simple. I kind of miss it.”
This is what happens.
The longer you’re in this game, the more complex things become. But complexity is a choice.
Simplicity is a choice, too.
I remember reading through the Gary Halbert letters, many years ago. I was always enamored by how some of these old school “direct mail businesses” used to work.
They were so simple:
I read stories of direct mail entrepreneurs who built multi-million dollar companies by doing just this. They just keep sending more and more letters to more and more people.
Of course, back in the day, direct mail was the only option. They didn’t have the internet.
Nowadays, it’s even easier.
What was once old is now new.
Here’s how I run my business:
My daily email usually takes me about 20 minutes. Sometimes I’ll write a short one that takes 5-6 minutes. Sometimes I’ll write a longer email that takes around a half hour.
This is the engine that drives my business:
[This article was published in Business Insider on Dec 1st 2022, which noted the trailing twelve month revenue, hence the discrepancy, just for context.]
That’s just shy of the $1,000,000/year mark. And since then my business has crossed the 7-figure mark from just emails.
I gotta tell ya…
Going from a teaching job where I made $54,000/year… to, five years later, making over a million dollars in a year in topline revenue (I had expenses, obviously)... was bonkers!
It changed the trajectory of my life.
Of course, everyone is starting in a different place. You might have a big list already, but you have no email strategy. You might have a small email list and you’re not sure how to start making sales from it. You might not even have an email list, but you want to start one so you can start selling more products and services.
Here’s what I can tell you…
You can cut out 90% of the stuff you’re currently doing in your business and make way more sales if you focus on these two things:
That’s really all you need to do.
And it’s not just me saying this either. I know I’ve talked about my own business and my story so far, but I’m not alone:
Justin Brooke is one of the leading experts on paid traffic. He’s also a good friend of mine. I agree with his assessment.
Just grow your list and make more offers.
Why are you making things so hard on yourself?
Great question.
If you have an online business and an email list, daily email will probably work well for you.
In addition to my online education business, I also work with a number of clients in all different types of industries: e-commerce (physical products), online courses, coaching, consulting, DFY services, freelancers, agencies, even some SaaS companies.
I just applied my email marketing system to their own businesses, and their sales blew up.
Because good email is good email.
Doesn’t matter what you sell or what industry you’re in. If you know how to write emails that sell, then sales usually follow.
On top of the work I do with my private clients, I’ve trained thousands of marketers, Founders, and brand owners on my unique email marketing methodology over the past ten years.
Here’s a few success stories some of my students and clients have had…
I was working with an e-commerce brand owner from Ohio earlier this year. Her list had just over 1,000 subscribers. The very FIRST email she sent out after we started working together made her over $15,000 in sales to a list of just over 1,000 people. That's five-figures worth of revenue in 36 hours… with a tiny list.
Another brand I work with had a list of 8,000 people. They used to make a few hundred bucks when they sent an email. Once they started using my email writing system, they started making $7,500+ every time they hit send.
Another one of my clients had a list of 50,000 people. Every time we'd send an email we'd make between $19,000 - $30,000 in sales, like clockwork.
Another one of my clients started emailing daily in preparation for a big launch of theirs… and wound up doing $1.2 million in sales in the first 8 hours the cart was open.
Another one of my clients took his brand's revenue from email from 9% to 30% in 30 days flat, just by sending my "style" of emails to his list.
Another one of my students had this to say about my email strategy: "Since I started apply what I learned, I've beaten my previous sales record from a single email by 300% (that I wrote in just 20 minutes using strategies he teaches), and am seeing sales returns on every email I send now instead of only every 3rd or 4th one. This is all with a small list of only 180 people, and a network marketing business; proof that what chris teaches is valuable for any business owner, with any size list, in any industry!"
Another one of my students (a copywriter) started implementing my email strategies with one of his clients, and shared the following with me: "I am putting together some numbers as part of a case study from a Client that I've been working directly with for the past year… because some of what I've used from you in their business contributed to them earning more than 7 figures in revenue in only 2 months in November and December."
Another one of my students implemented my system with one of his clients (an e-com brand) and they took their monthly revenue from email from $50,738.14 to $77,714.88 (a 53.1% increase) within the first 30 days of using my system.
Another one of my student's helped the company he was working for explode their revenue. Here's what he said: "I just added $20k+ revenue to a brand in 2 months with my emails…"
Another student wrote a sequence that generated $182,000 in sales over the course of a week during one of his company's promotions.
Another student took my email system and generated $130,000 in sales from an email list of 1,115 subscribers. That might an all-time record in terms of "revenue per subscriber"... insane! This result is definitely NOT TYPICAL!!! lol
Here’s another one, from a student of mine: "I generated $300k + for my very first client as a nervous newbie email copywriter by following the strategies you laid out."
I mean, think about it…
Imagine if you owned a mountain and discovered there was a gold mine underground. And you decided you were only going to drill one day a month. The expenses of keeping your business operational would eclipse your profit in no time.
That's what most business owners are doing.
Why wouldn't you mine it every day?
They're shooting themselves in the foot because they're too scared and too timid to show up for the people who need them most - the people who joined their list because they were hoping and praying that YOU can solve their biggest, burning problems.
What's the worst that can happen? You get a few unsubscribes? Who cares? Those people weren’t going to buy from you anyway… that's WHY THEY LEFT!
You're not going to annoy people. You're going to help the people who want to hear from you the most, by solving their problems with your products.
Now, I know what you might be thinking…
Daily email sounds a little daunting.
But here’s the thing…
You're going to turn it around.
You are going to start winning again.
You're going to win at every level.
You're gonna win so much, you may even get tired of winning. And you'll say, 'Please, please. It's too much winning. I can't take it anymore. Orzy, it's too much.'
And I'll say, 'No it's not. You have to keep winning. MORE!!!!'
And then you are going to keep growing and growing and growing until you have a hyper-profitable, lean, lightweight, stress-free marketing system that turns email subscribers into cold hard cash every single day… without fail… even while you're away from your computer.
Daily email is powerful. It's going to change your life.
But it's only going to work if you know what to say, what to write each day.
I'm sure you've heard this story before…
A long, long time ago The Beatles (the band) were sitting around, bored out of their minds.
One of them said they wanted to go swimming.
So Paul McCartney leapt up and said, "Let's write ourselves a swimming pool!"
They pulled out a pen and paper and wrote a new song that went on to make them boatloads of money, more than enough to install the swimming pool they so desired.
All throughout time, humans have been practicing alchemy, with the hope that they'd one day find the scientific method they can use to turn ordinary substances into gold.
The thing is…
Once you learn how to write emails that sell, you will have this skill.
You will be able to turn emails into profit, like clockwork. Whenever you feel like getting paid... all you'll have to is do write an email.
And that's not even the best part...
Step#1: Wake up.
Step #2: Make yourself a coffee (or other warm beverage).
Step #3: Bang out an email.
Then… you're done.
Of course, you CAN do more, if you want. But you don't have to.
The choice is yours.
Imagine what your life would look like if you could… Write Yourself Rich.
It's a powerful idea, right?
To gain the ability to turn emails into profit, on command, whenever you wish.
Well…
Funny enough…
I've got just the thing for you.
Introducing...
Write Yourself Rich is my flagship program that's going to help you build a lean, high-profit, low-stress "one email a day" style business… in record time.
In eight short weeks, you’'ll transform your business. You'll make more sales in less time, with less effort. And you'll finally be able to increase your cash flow so you can generate the profit you need to fund all the things you want to do in your life.
You'll be able to scale your business as big as you want.
You'll finally have a simple, foolproof system for email marketing that WORKS.
For the past eleven years, I've worked with hundreds of brands. I've seen under the hood of every kind of business. I've honed this system in the trenches, building real businesses, through the work I've done with my email marketing agency.
It just works.
If you're willing to learn, by the end of this program, you are going to be able to write emails fast… even if you're not a trained copywriter or a marketing expert.
There are a LOT of courses out there on how to write email copy.
Most email marketing courses teach you how to write well. This course teaches you how to make sales.
You are going to become an elite writer, just by going through it. That's a nice side effect. But the real difference is that you're going to start making more sales than you ever have before. And it's going to simplify your marketing efforts until you're at the point where all you have to do is write an email that makes your cash register ring.
The main focus of this course is my daily email system.
But it's going to show you how to win at EVERY aspect of email marketing, including:
There are no other courses on the market that teach this comprehensive system. It's a complete "business plan in a box" that you can't find anywhere else. It's the most comprehensive email marketing training I've ever created, with every strategy I know to help you make more sales from your email list… and grow a sustainable, profitable brand.
There is a LIVE coaching component (where I'll with you and the other students)... and a series of course modules and training you can watch at your own pace.
Here's what's included in each module:
The Write Yourself Rich System
This module will help you lay the foundation for your email-based business. It doesn't matter if you've been in business for the past decade… or if you're just launching your list. This will show you how to set up this simple, easy daily-email system so you can start making more sales in a fraction of the time. You'll learn how to engineer more revenue, more profit, and more cash flow with one email a day.
How to Write Million-Dollar Emails
This module goes deep into email copywriting. You'll learn how to write well… and write FAST. In fact, this module will help you get so fast, you'll be able to write emails in as little as 10-20 minutes. You might even be able to write some in 5 minutes or less. (I do this all the time. It's easy.)
I'm going to reveal the best email frameworks you can use to write powerful, emotional copy that moves people and gets them to buy. Every email you send will make more money, after you go through this module.
Mastering Your Email Software
Most people have no idea how to use their email marketing software to its full capabilities. In this module, I'll give you a "look over my shoulder" as I teach you the ins and outs of your email software. You'll become a master of segmentation, tagging, automations, integrations and more. You'll discover new strategies to help you make more money from your email list, just by leveraging the power of your email software. If you're not a "techie" person… you're going to love how simple this module is. You'll become an expert fast, without any stress or struggle.
Front End Offers & Lead Magnets
The bigger your list, the more money you'll make. If you want to grow your list faster, you need a better lead magnet (or front-end offer) that converts more people and gets them onto your list.
I'm going to break down a few simple lead magnet frameworks you can use to spin up a more powerful lead magnet that'll attract tens of thousands of new people onto your list. And if you'd rather sell a front-end product, I'm going to show a few that I've created for my clients, one of which have helped them get 16,000+ new email subs in just 60 days (and generate six-figures worth of sales, in the process).
Write Yourself Rich Email Case Studies & Breakdowns
This module is going to fill your brain with real world "Write Yourself Rich" style email examples. I'm going to show you how to apply your newfound email copywriting skills in a variety of industries, so you'll never run out of ideas. You'll learn some advanced email copywriting techniques. And you'll get to see dozens and dozens of REAL WORLD emails that apply the methods I teach in my system. I'll be going through them, line by line… so you can learn the "hidden frameworks" behind high converting emails that sell. It's like getting access to a treasure trove of money-making email swipes you can easily modify for your own business, so you can bring in some fast sales.
Advanced Automation
Some people don't want to write daily emails forever. I love it… but I totally understand if you want to add in some automation so you can make passive sales, even while you sleep.
This module is going to show you an advanced automation system you can use to passively sell with a series of simple autoresponders that promote the right product, to the right prospect, at the right time.
I built this system for my own, tiny list (it took me less than an hour) and it helped me generate an extra $100 - $300/day… all on autopilot. Sure, it's not much… but imagine what you can do if you had more passive revenue flowing into your business every single day. This module will help you make it happen… and it's so damn easy, you'll be kicking yourself because you didn't do it sooner.
How to 10x Your Email List
Once you start emailing daily, the next step is to grow your list. Because the bigger your list is, the more money you can make with each email send. This module will show you a handful of simple, low-stress systems you can use to grow your email list fast. Plus, it'll show you how to engineer long term, sustained list growth. Imagine your list growing with dozens, even hundreds of new subscribers flowing in every single day, even when you're not working.
Living the 1 Email/Day Lifestyle
How do you find long term success with an email-based business? You build the right business habits and systems where your revenue goes up quarter after quarter… where you have a MOAT of security and stability… where you're not working like crazy, even as your business grows.
This module takes you behind the scenes on how to get maximum leverage out of your email-based business. It'll help you stay lean, stay profitable, and stay sane… even as you grow.
Your business SHOULD get easier over time, not harder. This module will keep you on the right track.
I want to personally guide you through every step of the process, so you can turn your email list into a money-making machine.
That's why, I’m going to be hosting 8 LIVE coaching sessions, myself.
You and the other students will hop on one call each week, for the next 8 weeks. During that time, I'll answer your questions, help you brainstorm email ideas and lead magnets, I'll even help you tweak your offer stack so you can maximize revenue and get a huge ROI.
The last time I did a group coaching program, I charged $5,500 per spot.
You are getting this level of group coaching… for FREE!
But this is ONLY for when you join during this launch..
The deadline to join is Oct 10th at 10:00pm eastern. Once the doors close, you miss out on this.
Write Yourself Rich is perfect for online business owners: people who make their living with a digital business.
It's recommended for people who already have their own email list. However, if you don’t yet have a list, this course will show you a fast and easy way to get your first few hundreds (or few thousand) subscribers.
Typically, that falls into a few categories:
Digital products, creators, & info-marketers
If you sell courses, eBooks, digital products, coaching programs, membership sites… then this is for you. My Write Yourself Rich system is based on the system I developed for my own business to sell more than $4,000,000 worth of products and services since 2019. You'll learn a simple system for making sales every single day… and building a strong bond with your readers.
E-commerce Store Owners
I've worked with dozens and dozens of e-commerce brands of all sizes. The email system you're going to learn in Write Yourself Rich is the same one I've used to help these brands grow. Like Carnivore Snax, a brand I helped launch in 2019 which is now about to break into multiple 8-figures worth of yearly revenue. We run a simple play book with multiple campaigns each week + some smart automated sequences. The combination of these two elements means we're sending out emails every single day, making a ton of sales in the process.
If you're looking for a simple system to follow to improve retention, increase repeat order rate, increase lifetime value, and increase your store's cash flow… Write Yourself Rich will help you.
Freelancers, Agency Owners, & Service Providers
I started my email list because I wanted to de-risk myself from client work. I wanted to build an asset (my email list) so I could add another income source, so I wasn't so reliant on clients. Plus, I wanted to have a list so I could get clients coming to ME… instead of the other way around. All of that has happened, as a result of emailing daily.
Now, if I want to take on a client… I just have to send a single email with an offer to work with me to my list and I'll get people reaching out. And if I don't feel like taking on any new clients that month, I can send out offers for other programs and products to generate cash flow. If you perform services for businesses, you need to build your list and mail it daily. It's the only way to have the security you need to thrive.
On top of that… you are going to learn the art and science of daily email, which is a high value service you can offer to clients. Over the course of my career, I've charged clients anywhere from $3,000 - $10,000/month for daily emails. There's no reason you can't earn a ton of client fees writing one simple little email a day for your own clients.
SaaS Companies
Email is so powerful for SaaS. It's the easiest way to build trust over time and get people to convert into paying users… and to upgrade their plans. If you've got an email list for your SaaS company, you can convert a ton of people once you use the Write Yourself Rich system.
Affiliate Marketers
Maybe you don’t have your own products and you sell other people's products as an affiliate. The most successful affiliate marketers use email to make this happen. If you know how to sell via email, you can generate commissions every single day, on command… without being beholden to ad platforms that can change on a whim.
What's The Investment for
Write Yourself Rich?
Once you learn my methodology for selling via email, you're going to unlock a new superpower.
On top of that, I’m going to be coaching you, personally, for the next eight weeks.
I want to make this a no-brainer for you, where it’s easy to get an ROI if you have a decent sized list and good products/services to sell.
That’s why the price is only one single payment of…
$997
You get access to the complete program, the 8 live coaching calls, and all future updates.
A pretty good deal!
Plus, you get ALL of these bonuses:
BONUS #1
Subject Line Masterclass (FREE)
You'll learn my best subject line secrets to get you more opens and more sales. I'm going to show you a radically different way to write subject lines that make your emails unignorable. You're going to dominate your competition in the inbox and write subject lines that light up your analytics dashboard.
BONUS #2
Seven Figure Secrets (FREE)
This training will cover the mindset shifts and business principles you need to adopt if you want to be able to generate seven-figures worth of sales from your list. You're going to skip all of the mistakes and hard lessons I've learned, and instantly upgrade your mental operating system, overcoming a ton of money blocks in the process.
BONUS #3
Segmentation Masterclass ($200 FREE)
The easiest way to make more money is by segmenting your list. This mini-course is going to give you a crash course in list segmentation, so you can bucket people based on common "conversion characteristics" and ensure you're always sending the right offer to the right person at the right stage of their lifecycle.
BONUS #4
Launch Magic (FREE)
I'll take you behind the scenes of the biggest launches I've done, multiple six-figure and multiple seven-figure launches… and share email frameworks and campaign strategies you can use to have your biggest product launch ever. This bonus alone is worth the price of the course… as it'll help you make a ton of extra "easy money" from your next product launch… even with a small list.
BONUS #5
365 Email Starter Prompts (FREE)
Worried that you're going to run out of ideas? Fear not! I'm going to give you email ideas for the next 365 days… that's a full YEAR worth of email ideas. Just pick whichever one you'd like and use it to guide your writing so you can write a high converting email fast… without staring at a blank screen for hours.
BONUS #6
The Offer Masterclass (FREE)
One of the easiest ways to make more sales is by reworking your offer. I do this with clients all the time. I'm going to show you a simple process you can use to make your current offers sell with ease. And if you don't have an offer, I'm going to show you my process for creating a high-converting offer fast.
BONUS #7
No Product? No Problem! (FREE)
Maybe you've got an email list but you don't have your own product. Maybe you're just starting your list… but you don't know what to sell and have no idea how you're going to make money with it. Or maybe you're just looking for new ways to monetize your list, without launching any new products. I'm going to show you a handful of strategies you can use to make money from your email list… even if you don't have a product to sell. I'll even show you how some list owners are earning as much as $104,000/year from their lists, without selling a damn thing!
BONUS #8
List Launch: How to get 100+ new email subscribers in the next 10 minutes (FREE)
How do you find long term success with an email-based business? You build the right business habits and systems where your revenue goes up quarter after quarter… where you have a MOAT of security and stability… where you’re not working like crazy, even as your business grows.
This module takes you behind the scenes on how to get maximum leverage out of your email-based business. It’ll help you stay lean, stay profitable, and stay sane… even as you grow.
Your business SHOULD get easier over time, not harder. This module will keep you on the right track.
I know my email marketing system works. It's worked for so many people over the years. I know it's going to work for you, too.
And I'm so confident you're going to get great results, I'm willing to give you a 100% money back guarantee. If in the first 30 days of owning the program, you don't think it's the best decision you ever made in your business… just shoot me an email at chris [at] theemailcopywriter.com and I'll give you a refund.
That means you'll have time to go through the program (which will be dripped out each week) and see how you like it… before deciding if it's right for you.
You'll have a full 30-days of testing out my system with your own list, where you can generate all the cash flow you need to more than cover this investment. And if you don't (for some weird reason)... there's no risk to you!
But I think you're going to find that you quite like what happens in your business once you try my stuff out, because…
Here's What Your Life Looks Like After You Write Yourself Rich
Everything else is bullshit. Everything else is holding you back.
Every day that passes by is one last day you have on this Earth. Your kids are getting older with each passing day. Your friends are getting older, too. Your family members, they aren't going to be with you forever.
Every day you have on this Earth is precious. Every day is a gift.
Life is too short.
Time is fleeting.
You are dying one day at a time. You have lived your whole life in shackles, unable to break free from the paradigm you've found yourself stuck in.
You are dying one day at a time.
YOU ARE DYING ONE DAY AT A TIME.
Isn't it time you started living?
Isn't it time you got the business you know you deserve?
If you don't do this, someone else will. Maybe one of your competitors will.
A wise man once said…
This isn't hard.
This isn't a pipe dream.
This is your life.
This is the reality you can build for yourself.
You are in control. You have the power to change. You have the power to build a beautiful, profitable, enjoyable business where you are blessed with all of the trappings of success you’ve always wanted.
But, I can't do it for you.
At some point, you have to make a decision.
The time is now.
Will you continue to wallow away in mediocrity? Will you continue to stay stuck? Will you continue to let the world beat you up, kick you when you're down, and piss on your head?
Or will you stand up and FIGHT?
Will you make a decision to start winning?
Will you become the success you were always destined to be?
If so, then join Write Yourself Rich today. I’d love to help you become a more effective email marketer, so you can grow your business and have it all: